Attribution + call tracking

Tracking onboarding

Prepare the domain, landing page, click tracking, phone routing, number pools, CRM attribution, and test calls before launch.

Need from client

Domain and DNS access

Landing pages and tracking often need DNS records, CNAMEs, or domain verification.

Call attribution

Ringba number pools

Tracked numbers route calls and tie source, campaign, landing page, and call quality together.

Common blocker

Old tracking numbers

Existing website numbers, old agency tags, or disconnected CRMs can break attribution.

Setup flow

Tracking setup path.

  1. Confirm landing-page domain
    Choose the domain/subdomain for LanderLab pages and confirm who controls DNS.
  2. Install click tracking
    Set up ClickFlare click IDs, offer paths, source parameters, and conversion handoff.
  3. Configure call tracking
    Create Ringba numbers or number pools, call routing, recording preference, and business-hours routing.
  4. Connect CRM attribution
    Pass source, campaign, landing page, click ID, phone number, call result, and booked status where possible.
  5. Run QA tests
    Test desktop, mobile, form submit, phone click, live call routing, call recording, and reporting.
Checklist

Tracking launch checklist.

Platform access

  • DNS/domain access
  • LanderLab workspace access
  • ClickFlare campaign/offer access
  • Ringba publisher/campaign access
  • GHL workflow and custom field access

QA items

  • Call connects to correct person/team
  • Business-hours and after-hours routing works
  • Recording disclosure is handled where required
  • Source and click IDs pass into CRM
  • Test lead is visible in reporting
Copy/paste

Message to send the client

Please confirm who controls DNS for the domain/subdomain we will use for landing pages. Also send the phone number calls should route to, business hours, after-hours routing preference, and whether call recording is allowed with your current disclosure process. Please do not send registrar passwords.