Pre-launch approval
Launch checklist
Confirm access, billing, pages, numbers, tracking, workflows, reporting, and feedback loops before turning on spend.
Before spend
Access and billing ready
Google, Meta, tracking, CRM, domain, and payment methods must be ready before launch.
Before traffic
Pages and phones tested
Every ad destination, phone number, form, thank-you state, and CRM workflow must be tested.
Before scaling
Feedback loop active
We need call quality, booked inspections, missed calls, spam, and bad-fit reasons.
Approval flow
Final approval steps.
- Access confirmed
Google, Meta, GHL, tracking, domain, and reporting accounts are connected. - Billing confirmed
Client-owned ad accounts have active payment methods and no policy/payment holds. - Landing pages approved
Client approves copy, offer, service area, phone number, legal links, and consent language. - Tracking tested
Test form submissions, phone clicks, live calls, call recordings, source attribution, and CRM stages. - First-week feedback scheduled
Client confirms who will review call quality, booked status, missed calls, and lead outcomes.
Checklist
Launch blockers.
Blocks launch
- No Google Ads admin/billing access
- No Meta admin or ad account billing
- Landing page DNS unavailable
- Call routing untested
- Conversion events not firing
- Missing privacy/terms/SMS consent for texting workflows
Can wait
- Extra jobsite photos
- More testimonial screenshots
- Advanced dashboard cleanup
- Retargeting creative versions
- Non-critical SEO assets
- Long-term nurture workflow expansion
Copy/paste
Message to send the client
We are ready for launch review. Please confirm the landing page copy, offer, phone routing, business hours, service area, and who will review first-week lead quality. Once billing, access, call tracking, forms, and CRM workflows pass QA, we can turn on spend.